BREAD & BUTTER BERLIN - Next Move - 16. to 18. January 2004

Expansion is the keyword which brought back to life the rumours. In fact, the upcoming 'Tradeshow for selected brands" gets the double exhibition area in form of more halls. This happens to increase the exhibitor portfolio with brands out of segments like women-, men-, sports- and casual wear. Preconditions for the participation of the brands are originality, clearness, loyalty, independent design as well as value and quality of the products. Furthermore, the brands shall trace a selective special trade and retail orientated marketing policy and also be accepted by competitors and in dealing. Also current exhibitors will be evaluated again. Therefore, the one who are called system vendors will be eliminated as new-exhibitors. An expansion of the current sectors "Urbanwear" and "Street Couture" would have implicated a lack of quality. That's why the extension of the exhibitor portfolio is orientated on a set of a good department store, with the focus on the needs and enquiries of the lifted, young textile special stores as well as of the "Independent Retailers". Names of brands or their lines weren't announced in this context. They will be published first, after the deadline of the registration period, on the BBB website.

In addition to that, the hall arrangement will change as follows: The entrance area will be moved into a bigger hall, with a direct connection to the new hall complex (have a look at the floor plan). For brands who just want to work "by appointment only", the terrain will offer showrooms. The outside area will connect the two halls with another and will be decorated wintry according to the season. They also thought about the installation of an ice-rink, snowboard ramp, a snow scenery and outside gastronomy, which is typical for this time of the year. Above and beyond, in the ex-entrance hall fashion shows will take place, which are sold by the BBB-team. Earmarked are short, classical staged catwalks, which present outfits of single exhibitors to diverse subjects like sports fashion, jeans wear, men wear, women wear and many more. The participation in it is with cost. Further, exhibitors get the opportunity, to use the standing frame for their mono-shows. The BBB-shows shall become documented in an appropriate way, to serve as fashion and product-related press material. Beyond that, they will be part of the 250 page "BREAD&butter - LOOK BOOK" with a hardcover, which will be delivered free to all registered purchasers and retailers, after the event. Also new is the 500 page thick "BBB - BRAND BIBLE", in which every exhibitor will get a one-sided feature. This book is supposed to be delivered free, in German as well as in English, to the trade visitors just before Christmas. Condition to get a sample is, that you signed yourself in, as a trade visitor at the last show with your full address, or you do it in apron to the next event through the homepage.
In this case, it is important to know, that not everybody of the textile branch is welcome as a visitor. The BREAD & BUTTER calls itself an "inner circle business meeting". Welcome are national as well as international purchase agents and retailer, which are in fact potential clients for the exhibitors. In addition to that, there are also national and international media like trade press, fashion and lifestyle magazines as well as TV stations. To make this sure, the upcoming event will expand the visitor magnet. Trade visitors have the chance to ask in advance for an accreditation contract on the web, which will be proved and handled. Exhibitors can forward appropriate visitor-data to the BBB, to accredit clients automatically.

The third print-publication "BREAD & butter - CATALOG" will turn up right to the event and will include next to an fair directory and a hall folder also an editorial part with fashion shootings, shopping guide, hotel- & gastronomy-features and a music part including side events. On Friday and Saturday night, between 6 and 11 p.m., the BREAD & butter BUSINESS CLUB at the Café Moskau is installed for invited guests. During the day, the decision makers of the branch (managing directors, sales and marketing managers of the brands as well as chosen retailers and media partners) have the opportunity to back out of the main turmoil into a marketing-lounge on the terrain, where they find working places with internet or a gastronomy area to commune in a relaxed atmosphere.

Following the "good old" BREAD & butter tradition, there will be a new run for the legendary "Closing-Parties" on the Sunday. The location is still kept secrete and details will be just announced on the BBB-weekend - so watch out.

The BREAD & butter ROADSHOW, which will take place right after the BBB in a time period of one month in eight different cities, is especially meant for the smaller 'independent' brands as distribution platform. Therewith it is easier for them to reach potential purchasers everywhere (have a look at stw2d issue 02-2003). After the last summer's Roadshow couldn't be realised, 'cause of far to slow accepts, the Roadshow for the upcoming season is planed stabile. Updates and more information at: www.breadandbutter.com

Ispo - the sports community - 1st to 4th February 2004

The ispo has already determined its schedules for the next three years until 2006. And the dates are even easy to remember: the ispo_summer always begins on the first Sunday in July and the ispo_winter starts every year on the first Sunday in February. To avoid global intersections in schedules, this decision was made by dealers, trade associations and producers in a conjunctive agreement. The new coordination of the schedule offers dealers and producers the chance to take part in both main-fairs, the one in Europe as well as the one in America. Likewise accepted was the combination of the skate and surf halls at the board_ispo last summer. In addition to that, the 'Seed Bed' project becomes more and more an important element of the board_ispo (have a look at stw2d issue 02/2003). 'Seed Bed' gives chosen core- and independent-brands, with connection to boardsports, the opportunity, to present their collections in an conjunctive, relaxed and trade orientated environment. The prelude this year was given by Parka Rock, Loreak Mendian, Rockwell, Selam Inc. und Concurenz. This winter, some brands receive again the opportunity to participate. The further development of the concept includes the presence of the "board_ispo Seed Bed" on the fair, 'The Park' in Manchester and London. Also the brought in life festival 'Foxes Boardsports' in Anglet France (www.foxecs.com), will come into an cooperation with the board_ispo and therewith present 'Seed Bed' labels on the Atlantic coast in the upcoming September.

In the beginning of October, the first study of Pan-European youth culture was already presented by Label Networks in cooperation with the ispo. Label Networks Inc. is known as the leading enterprise for intelligent marketing solutions and market research studies in the youth culture sector. The study is supposed to analyse trends, behaviour pattern, influences, fears and the relation between effect and cause of people at the age of 13 to 25 years. That means it is supposed to find out what the main motivations for those people are and for what reason they have them. As a basic result of this study, we can see, that the European youth market, with a total purchasing power of 61 Mrd. Euro per year, is a very influencing power.
Last summer, the specialist trade study of European boardsport was presented for the first time. This was published by Label Networks in collaboration with the boardsport magazine "Source" and the ispo. It is the first and only study of this kind and it is presenting the most accurate and latest numbers on a base of scientific research results. Boardsport trade specialists of all over Europe participated in the study, which was made in the period between the 1st and the 31st of April. The result of this study shows thorough detail analysis of the factors, which determine this market, the common situation of the branch as well as information of the direction in which the boardsport-market will develop itself.
On the ispo_summer 03, the attendance during the study presentation showed how great the demand of funded information in this sector really is. On this daily seminar, dealers, producers, distributors and media representatives of all over Europe were participating. Among them for example the European managing director of Billabong, Stéphane Weinhold, the European marketing director of Vans, Peter Dericks, the enterprise founder of Nikita, Heida Birgisdottir and Runar Omarsson, the Strategic Brand Manager of O'Neill, Norbert Pollemans, the president of Westbeach, Micky McDonald, the president of Rusty Europe, Chris Kypriotis, the vice president sales and marketing of DaKine, pat Frodel, as well as other leading-representatives of companies like adidas, Circa, DC, Element, Globe, Salomon, Smith, Völkl and many more. On the side of the retail business, the participation included companies like Titus and Sport-Scheck, as well as smaller business and a great number of media representatives for example of Transworld Surf Business, Transworld Skateboarding Business, Sporting Goods Intelligence, Surf Magazine and Adrenalin. All in all, the study represents an additional tool, which serves as a knowledge base and thorough scientific instrument and also helps to make decisions by the planning of future business strategies.

News of all sectors of the sports community are daily available at www.ispo.com or weekly available through a e-mail newsletter.

ispovision - get in touch with your visions

For the first time, from the 1. to the 4. of February 2004, the ispovision will take place as part of the Munich ispo, as a new focussed communication platform and international fair for "Lifestyle and Fashion inspired by Sports". The main focus is based on the "Transfer of sport impulses into fashion". That's the reason why fashion brands, originally out of the sport sector, exhibit and present their clothes on the ispovision. Influences of the sport scene shape the world of fashion already since years, especially in regard to styling, material and functionality. Therewith the ispovision takes care of their sporty roots of the brands as much as of its fashion competence.

Authorized dealers, who like to open themselves towards the fashion-segment and try to use important impulses out of the sport for themselves, can expect between 40 and 50 international top brands and opinion leading trend setters from all around the world at the premiere of the ispovision. For this purpose, the ispovision is using the synergy with the ispo_winter 04, who takes place simultaneously. The ispo as an active sport-fair offers the technique innovation out of the performance sector, which are seized again in the neighbour hall A6. The hall of the ispovision will be designed as a "Stylecity" and invites the visitors to participate interactive in the fair action.

The "district" Uptown presents brands of the sectors "winter-and golf-fashion". In Downtown the presentation is focussed on "urban style and motorcycling fashion", while the Parkvillage's concentration lays on "wellness and women". The Bayside's center of attraction will be "fashion inspired by sailing". An important contribution to the design of "Stylecity" will be made by four young industrial-designers of the project "ispovision.lab" in cooperation with the design agency "designafairs". These international designers create for every of the four districts a visionary future trend, which can be realised as an virtual shop, a sports style catwalk or projects about the subjects "Sailing" or "body and soul". On all days of the event, the project "9 to 5 and 5 to 9" takes care of the connection between the daily happening fair-business and the communication and networking in the evening, in the form of afterwork-events.

The ispovision likes to set new standards on the international fair scenery in an authentic and avant-garde way. In addition to that, the ispovision likes to offer exhibitors as well as dealer a mixture of lifestyle and professionalism, of business, business promoting inspiration and entertainment. www.ispovision.com

PREMIUM EXHIBITIONS - make two out of one

The Premium Exhibitions like to expand their efficiency as an order platform of couture, sportswear, designer jeans and "Luxury Lifestyle Essentials" through the generation of new areas. Through the enlarged label portfolio, they like to present to the upper textile specialized stores, a bigger choice of expensive collections. In addition to that, an other aim is to give more and more young designer, national as well as international, the chance to participate. Part of the Premium concept is to support the talented young designer and to give them a chance on the market. January 16. to the 18. the way leads again, for the third time, to the underground station of the 'Linie 3' at the Potsdamer Platz in Berlin. Prebuilt-stalls attune to the more plane optic of the location and therewith focus the attention unaffected on the products. About 200 brands and labels can be housed in there. The exhibition consists of, for example, lines like Buddist Punk, American Retro or Pringle of Scotland as well as brands out of the area of the in Amsterdam resident agency Moshimoshi (BlueBlood and Evisu). The organizers will be fed appropriate with the "Premium Gallery", a high-grade Fashion photography exhibition. Berlin's musicculture representatives will take care of an integrative sound. For the first time, it is planned to include a new segment with exhibiters of the sectors lifted DOB and Haka, under the slogan "Premium Plus". Cause of location related reasons this sector will be housed in the area of the Potsdamer Platz, a location is not announced yet. www.premiumexhibition.com

REEVOLUTIONS - collection on the cutting edge

With the strategic better place allocation of the ReeVolutions, on the forecourt of the south entrance of the cpd woman_man, a greater number of visitors could be counted last summer, compared to the preceded season. Already shortly after the end of the show, the organizer-trio received a good dozen of applications from labels, who like to participate in the next round as exhibitors. More than sixty brands set up their stalls in a big circus tent by a high summer temperature. Especially the small newcomer brands used the ReeVolution to present themselves in a relaxed atmosphere to the special audience. All day long people played beach-soccer and -volleyball underlined by Caribbean sounds outside, while inside performance on the catwalk took place accompanied by "Electric Boogie". Betty Bund, resident in Berlin, presented at the fashion show shrill dressed models and dancers in complex styled creations. The ReeVolution for the season fall/winter 2004/5 will take place Sunday the first of February until Tuesday the 3. February 2004, again as part of the fair area in Düsseldorf - maybe at an even more frequently location. Cause of an scheduling of the cpd woman_man, a modification of the runtime is earmarked for the next summer 2004. The fair and with it the ReeVolution will start on Friday and will end on Sunday.
www.reevolutions.com

THE PARK - small but delicate

The park is a meeting of various brands, which feel at home in the boardsport and streetwear sector and which has been brought to live for the first time in February 2003 as a tradeshow in Manchester. With thanks to the success, the concept of "The Park" expands towards London in its second try in August 2003. It is based on an integration of music and lifestyle in an urban atmosphere of rented car parks. Brands like for example Analog, Apache, Fuct, Volcom, Parkarock, Ipaht, Sessions and X-Large were spontaneously enthusiastic and presented their whole range to the specialized audience. An appropriate framework with compatible art and culture was presented accordingly all around the clock.
www.the-park.biz